Shelfmate watches every corner of Seller Central, does the busywork overnight and asks you only about the decisions that matter. You get the work of an operations hire without living in fourteen tabs.
Connects with Login with Amazon. It never asks for your password.
Good morning. Yesterday brought 23 orders and $477. Shelfmate finished nine jobs overnight; here’s what’s left.
This is the real Shelfmate interface. Marlow & Pine is an illustrative store, and its numbers are examples. Try the buttons.
Connects to one place, the way Amazon intends
Each of these is a small job. Together they add up to a second full-time job, and every one you skip quietly costs you money.
Tell Shelfmate how many units. It builds the inbound plan, takes the cheapest warehouse split, books UPS at Amazon’s partnered rate, prints every box and carrier label as one PDF, and tracks each box until Amazon checks it in.
Every night Shelfmate pulls the numbers, does the routine jobs and writes down exactly what it changed and why. In the morning you get one short brief, plus a button for anything that needs you.
Every rung of the Best Sellers ladder becomes units a day, sales, ad budget and profit a month, and how much stock you’ll need to keep up. “Get to Top 100” turns into a plan.
You decide what Shelfmate can do on its own. Everything else waits for a tap, and every change it makes can be seen, explained and undone.
Shelfmate grew out of relaunching Becky Booty Scrub, a small-batch body scrub with 825 ratings, back on Amazon in September 2026.
Everything on this page began as a chore on that relaunch, like a box that needed a label or a campaign spending in the wrong place. We automated those chores one by one until the store mostly ran itself.
Becky still runs on Shelfmate every day, and every feature ships there first.
Only within the rules you set. Out of the box, Shelfmate can cut waste on its own, like negating dead search terms and trimming bids that aren't converting. It asks before raising spend, changing a price or creating a deal. Every change is logged with an undo.
You sign in with Login with Amazon and approve access for Seller Central and Amazon Ads. Shelfmate uses Amazon's official Selling Partner and Ads APIs. It never sees your password, and you can revoke access from Seller Central at any time.
No. There's no account manager and no percentage of your sales. Shelfmate is software that does the operational work an agency or VA would. It does it every day instead of once a month, and it shows its reasoning.
Some actions, like certain Seller Support cases or some promotion types, still need a person. For those, Shelfmate does the prep, fills in every detail and gives you a one-step checklist, then confirms once it's done.
Yes. See the whole store at once or drill into one product. Sizes and scents roll up under their parent listing, so reviews, rank and profit read correctly together.
Early access starts with Amazon US and FBA. More marketplaces and merchant-fulfilled support are next, and founding sellers help decide the order.
Early access is invite-only while we onboard founding sellers one at a time. Pricing will be a flat monthly fee, never a cut of your sales, and founding sellers keep their rate.
We’re onboarding founding sellers one at a time. Tell us a little about your store and we’ll reach out.
We’ll only use your email to contact you about Shelfmate.